Traffic Quality

Advertisers pay only for real traffic. Publishers earn from real traffic. This page explains what that means for you, and what to do if a number looks wrong.

What we guarantee

• Invalid traffic is not billed. We check every impression, click and conversion before it counts. Advertisers are not charged for traffic we find invalid, and publishers don't earn from it.
• We keep checking after the fact. Some invalid traffic only shows up later. If traffic we already counted turns out to be invalid, we adjust it in a later settlement. See Settlement & Payouts.
• Some filtering is normal. Every ad network filters part of its traffic, so you will usually see a gap between raw activity and billable activity.

For advertisers

• You are charged only for valid traffic.
• See what was filtered. Open Statistics, then add Invalid clicks and Invalid click rate from the column picker. These clicks were filtered out, and you were not charged for them.
• To keep your ads off specific sites or apps, use a Blacklist.

For publishers

Real human traffic is paid normally. Your Statistics show billable impressions, clicks and earnings, which means invalid traffic has already been removed.

Rules

• Only send real human traffic. Don't buy traffic or generate it.
• Don't induce clicks. No misleading buttons, no forced clicks, and no ads made to look like content.
• Only put ads on pages with real content. Don't auto-refresh or auto-click ad slots.
• Describe your sites honestly. Choose the site category and content type that match your pages; accurate settings improve match quality and eCPM.

If you break these rules, the affected traffic earns nothing and earnings already credited for it can be reversed. If it keeps happening, we can restrict the zone or the account.

Questions and disputes

• Billable numbers lower than expected? Contact support. Include your campaign ID or zone ID and the date range, and we will look into it.
• Disagree with an invalid-traffic adjustment? Contact support within 7 days of the deduction. Disputes are handled by support only; there is no appeal button in the dashboard. We will review the case and let you know the result.