Ad Formats

ADBNK supports a range of ad formats covering web, mobile, video, native, push, and more. You pick a format when creating a campaign, and zones are matched by format too. This page introduces each format's traits, common sizes, and use cases.

Format overview

Format	Category	Common sizes / forms	Use case
Banner	Web / Mobile	728×90, 970×250, 320×50, 300×250, 160×600 and other IAB standard sizes	General exposure and traffic; best compatibility
Native	Native	Adapts to the layout; includes headline/description/icon/main image/rating	Feeds and content pages; blends with the page, non-intrusive
Video	Video	Landscape 16:9, square 1:1, portrait 9:16; supports VAST	Brand campaigns, pre-roll, rewarded video
Push	Push	Notification style: icon + headline + description	Web/browser push notifications, off-site reach
Popup	Rich media	Full-screen / interstitial / overlay	High-exposure moments, e.g. landing or exit intent
Rich Media	Rich media	Interactive HTML, expandable, edge-docked floating	Highly interactive brand creatives
Responsive	All scenarios	One creative set auto-fits every size	Skip per-size design; broad-reach serving, see below

Sizes follow the zone

The sizes above are common specs. The actual servable size depends on the size declared by the publisher's zone; the platform matches by format and size. Reference the target zone's size requirements before making creatives.

Banner

The most basic and universal image ad, using IAB standard sizes, supported by almost every web page and app.

• Typical sizes: 728×90 (leaderboard), 970×250 (large banner), 300×250 (medium rectangle), 336×280, 160×600 (wide skyscraper), 320×50 / 320×100 (mobile banner).
• Best for: broad-reach, high-compatibility performance or brand serving.
• Creative: a single static image or HTML.

Native

Native ads blend visually into the host page, assembled from structured elements: headline, description, icon, and main image, optionally with rating and price (for e-commerce).

• Best for: feeds, content recommendation slots, reading pages — user-friendly, high click quality.
• Creative: copy + images combined, rendered by the platform to the publisher's layout. To auto-fit native creatives to many layouts, use responsive ads.

Video

Video-first ads, supporting the VAST standard, for pre-roll and rewarded scenarios.

• Typical ratios: landscape 16:9, square 1:1, portrait 9:16, usually 5–60 seconds.
• Best for: brand campaigns, app rewarded video (rewards after watching), interstitial video.
• Creative: a video file, optionally with a companion image and copy.

Push

Ads in the form of system/browser notifications, made of an icon, headline, and description, appearing off-site with high reach.

• Best for: reactivation, recall, ongoing off-site reach.
• Creative: a small icon + short headline + description copy.

Popup / Interstitial

High-exposure formats shown as overlays or full screens at key moments, including interstitials, popup/popunder, and exit-intent.

• Best for: page transitions, exit-retention, and other high-attention moments.
• Note: high exposure — pair it with the publisher's page experience and frequency control to avoid over-disrupting users.

Rich Media

Interactive HTML creatives supporting expandable, floating, and edge-docked (couplet) forms and other complex layouts.

• Best for: creatives that need user interaction and emphasize brand immersion.
• Creative: HTML code / rich-media templates.

Responsive

Instead of designing an image per size, you upload multiple headlines, descriptions, images, logos, and videos once, and the system auto-composes, crops, and fits them to various zone sizes — and can switch copy language by visitor region.

This is the most efficient way to serve; highly recommended. See Responsive Ads.

App / mobile-specific formats

For app scenarios, the platform has a set of mobile-specific formats (integrated via the SDK):

Format	Description
App Splash / App Open	A full-screen ad at app launch
Rewarded Video	Reward the user after watching a video
Rewarded Interstitial	Rewarded ad in interstitial form
Mobile Banner	A banner sized for mobile screens
Mobile Interstitial	A full-screen mobile interstitial
Native Feed	Native ads in an app feed

See SDK Docs for app-side integration.