Ad Formats
ADBNK supports a range of ad formats covering web, mobile, video, native, push, and more. This page first explains how creatives are matched to formats automatically, then introduces each format's traits, common sizes, and use cases.
You don't pick an ad format
Ad format is a property of the publisher's placement: publishers create placements by platform (desktop / mobile) and size, and declare whether each is a banner, native, fullscreen, video placement and so on. As an advertiser you only prepare creatives — the creative's form and size decide which placements it can appear on. Matching is automatic and campaigns use smart placement by default, so there is no format to choose.
The advertiser console has just three kinds of creative (entry: Creatives → New creative):
| Creative | What you provide | Placements it serves on | How size is matched |
|---|---|---|---|
| Image / Video | Finished images or videos | Image: banner/rectangle, fullscreen/popup, sticky/floating, push. Video: video player, rewarded, in-content banner (autoplay) | Banner/rectangle placements need the same size; fullscreen placements scale to fit (shapes that are far too wide or tall, e.g. 728×90, are not served); video placements need the same aspect ratio (a 16:9 320×180 serves on 640×360); responsive-width placements scale to the container |
| Responsive (recommended) | Several images + several headlines/descriptions + logo | Banner/rectangle, native, fullscreen, sticky, push — nearly every placement | Laid out live for each placement, no per-size artwork; native placements receive structured headline/image fields, so apps and native self-render slots work too |
| Rich-media template | Fill in a template | By template form: card/carousel templates on banner and rectangle; fullscreen story and splash templates on fullscreen placements; interscroller on immersive placements | Templates declare supported sizes; fullscreen templates serve on any reasonably shaped fullscreen placement |
More formats (advanced) also offers HTML5 bundles, VAST video tags, HTML code and native copy for teams with finished assets. VAST tags serve only on video / rewarded player placements.
In the creative list, the Serves on column shows each creative's eligible formats, derived automatically from its type and size.
Format overview
| Format | Category | Common sizes / forms | Use case |
|---|---|---|---|
| Banner | Web / Mobile | 728×90, 970×250, 320×50, 300×250, 160×600 and other IAB standard sizes | General exposure and traffic; best compatibility |
| Native | Native | Adapts to the layout; includes headline/description/icon/main image/rating | Feeds and content pages; blends with the page, non-intrusive |
| Video | Video | Landscape 16:9, square 1:1, portrait 9:16; supports VAST | Brand campaigns, pre-roll, rewarded video |
| Push | Push | Notification style: icon + headline + description | Web/browser push notifications, off-site reach |
| Popup | Rich media | Full-screen / interstitial / overlay | High-exposure moments, e.g. landing or exit intent |
| Rich Media | Rich media | Interactive HTML, expandable, edge-docked floating | Highly interactive brand creatives |
| Responsive | All scenarios | One creative set auto-fits every size | Skip per-size design; broad-reach serving, see below |
Sizes follow the zone
The sizes above are common specs. The actual servable size depends on the size declared by the publisher's placement, matched automatically by the rules above. To avoid making artwork for every size, use Responsive.
Banner
The most basic and universal image ad, using IAB standard sizes, supported by almost every web page and app.
- Typical sizes: 728×90 (leaderboard), 970×250 (large banner), 300×250 (medium rectangle), 336×280, 160×600 (wide skyscraper), 320×50 / 320×100 (mobile banner).
- Best for: broad-reach, high-compatibility performance or brand serving.
- Creative: a single static image or HTML.
Native
Native ads blend visually into the host page, assembled from structured elements: headline, description, icon, and main image, optionally with rating and price (for e-commerce).
- Best for: feeds, content recommendation slots, reading pages — user-friendly, high click quality.
- Creative: copy + images combined, rendered by the platform to the publisher's layout. To auto-fit native creatives to many layouts, use responsive ads.
Video
Video-first ads, supporting the VAST standard, for pre-roll and rewarded scenarios.
- Typical ratios: landscape 16:9, square 1:1, portrait 9:16, usually 5–60 seconds.
- Best for: brand campaigns, app rewarded video (rewards after watching), interstitial video.
- Creative: a video file, optionally with a companion image and copy.
Push
Ads in the form of system/browser notifications, made of an icon, headline, and description, appearing off-site with high reach.
- Best for: reactivation, recall, ongoing off-site reach.
- Creative: a small icon + short headline + description copy.
Popup / Interstitial
High-exposure formats shown as overlays or full screens at key moments, including interstitials, popup/popunder, and exit-intent.
- Best for: page transitions, exit-retention, and other high-attention moments.
- Note: high exposure — pair it with the publisher's page experience and frequency control to avoid over-disrupting users.
Rich Media
Interactive HTML creatives supporting expandable, floating, and edge-docked (couplet) forms and other complex layouts.
- Best for: creatives that need user interaction and emphasize brand immersion.
- Creative: HTML code / rich-media templates.
Responsive
Instead of designing an image per size, you upload multiple headlines, descriptions, images, logos, and videos once, and the system auto-composes, crops, and fits them to various zone sizes — and can switch copy language by visitor region.
This is the most efficient way to serve; highly recommended. See Responsive Ads.
App / mobile-specific formats
For app scenarios, the platform has a set of mobile-specific formats (integrated via the SDK):
| Format | Description |
|---|---|
| App Splash / App Open | A full-screen ad at app launch |
| Rewarded Video | Reward the user after watching a video |
| Rewarded Interstitial | Rewarded ad in interstitial form |
| Mobile Banner | A banner sized for mobile screens |
| Mobile Interstitial | A full-screen mobile interstitial |
| Native Feed | Native ads in an app feed |
See SDK Docs for app-side integration.
Telegram Mini App formats
Telegram Mini App sites support these formats:
| Format | Notes |
|---|---|
| Rewarded video, rewarded interstitial | Recommended. Shown from your code with adbnk.telegram.init().show() |
| Mobile interstitial, desktop interstitial | Shown from your code |
| Banner, mobile banner, sticky banner | Placed with the zone tag |
| Floating banner, mobile floating banner | Placed with the zone tag |
| Native feed | Placed with the zone tag |
See Telegram Mini App for integration.